BLTdesign - a Richmond, VA, design firm specializing in print design and web design
 

BLTdesign is a creative resource for start-ups, businesses large and small, brand strategists, marketing firms and anyone in need of a fresh look and perspective. Our specialties range from corporate identity design and event marketing to complete development of communication tools needed to support your efforts.

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Team BLT is a low overhead, highly pro-active group of talented copy, design and new media professionals. Founded in 2004, BLTdesign is led by president and creative director, Brian Thomson. Are we the sharpest tools in the box? Maybe not. We just listen really, really well. We’re curious. And we think. Then we pour our ideas and energy into your assignment and await the positive results. Most of our clients like what they get. So they step up and order more.

Team BLT graphic

Brian ThomsonPRESIDENT, CREATIVE DIRECTOR

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BLTdesign work

Brian has a gift for translating complex messages into simple visual stories. He has been recognized by his peers in both national and international design competitions, and his work has been featured in Communication Arts, Print Regional Design Annual, American Corporate Identity, AIGA’s brand design, Adtech Interactive Awards and other publications. Most of all, Brian is known as a designer whose work has created brands.

A native of Richmond, Virginia, Brian has served as Director of Design for such notable national and regional agencies as O’Keefe Marketing, Just Partners and Work, Inc. His creative efforts range from print ads, collateral design, web advertising and website development, corporate identity systems and package design.

As founder of BLT Design, Brian leads teams of designers/copywriters in the development of a host of marketing efforts.

Team BLT CONCEPTING + COPYWRITING + PROJECT WRANGLING

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BLTdesign work

With an acute understanding that good copywriting must be both creative and compelling, Stephanie has built a career that boasts a diverse list of clients and formats. She has considerable experience writing for major financial, insurance and travel clients. Her most recent work also includes healthcare, automobile marketing and collateral pieces such as brochures, websites, invitations, sales kits and catalogs.

Moving from Pittsburgh to Houston to Minneapolis to Richmond, Stephanie has worked in both ad agencies and corporate settings. She worked on loyalty and frequency marketing for both Holiday Inn and Northwest Airlines, marketing to consumers and writing training materials for employees. While working on the business-to-business National Car Rental account, Stephanie and her partner won four Hospitality Sales and Marketing Association International awards for trade ads geared toward travel agents.

Stephanie loves to travel and fondly remembers a trip to Eastern Europe where the name Suwak isn’t such an oddity.

Team BLT WEB DEVELOPMENT

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BLTdesign work

Nathan is a Senior Web Developer skilled in several web technologies including ASP.NET, HTML, CSS, JavaScript, PHP, XML, LINQ, SQL, and MySQL. He has lent his expertise to both small and large scale projects - from single man websites to a huge website that receives millions of visits, developed by a large team under his management.

To say that Nathan loves to code, is to say that the sky is blue - and he’s particularly adept at front-end code work involving DHTML. Nathan strives for perfection in his work and makes designs come to life with pixel-perfect accuracy. Efficiency and elegance in code architecture and design are a trademark of his style and skill. Nathan is always on a mission to create superior user experiences and uses his extensive knowledge to develop intuitive interfaces. He’s constantly full of ideas on how to make websites better and knows his stuff backwards, forwards, and inside out.

A bona fide Master Geek, Nathan spends his free time researching, coveting, and playing with the latest gadgets - as well as sharpening his strategy skills through gaming.

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Team BLT This may sound strange, but we actually like working backwards. We start with your intended outcome measured against dollars and time available. Then we get busy. We lift up the rock and play with the worms underneath. We ask questions. We listen to your answers. This helps us identify unseen problems. Which helps you manage expectations within your team. Then we mix and bake accordingly.

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Team BLT Most of our ideas come from the voices in our heads.

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Team BLT for opportunities to build partnerships and create good work. To share ideas, contact us at: Contact Us
BLTdesignLTD
3313 Semmes Avenue
Richmond, VA 23225
804 648 5352

BLTdesign work
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Client Experience
  • Art On The Air
  • Brothers Karamazov
  • Ground Zero Dance
  • Laurel Arts Images
  • Richmond Symphony
  • Virginia Film Office
  • Y•Y Products
  • Education Dynamics
  • Trinity Episcopal School
  • University of Richmond
  • VCU Ad Center
  • Bank One
  • Baxter Fentriss
  • Capital One
  • Cary Street Partners
  • Chevy Chase Bank
  • Crestar Bank
  • Davenport Financial
  • LandAmerica
  • Riggs Bank
  • Saxon Mortgage
  • Eskimo Pie
  • FFV Cookies
  • Girl Scouts USA
  • VA Housing Development Authority
  • Holiday Inn
  • The Mankin Mansion
  • Wingate Inns
  • Genworth
  • Liberty Mutual
  • OnGuard Professional Services
  • Mondial
  • ULLICO
  • Bromma Conquip
  • Heron Chair
  • Hubbell Lighting
  • Oldcastle Coastal Concrete Products
  • St. Charles Cabinets
  • Weidmüller Electronics
  • Witelite Aggregate
  • Flashpoint Brands
  • O'Keefe Brands
  • PUNCH
  • WORK, Inc.
  • Bon Secours
  • Hill-Rom Medical Technologies
  • Martin Memorial Hospital
  • Medical Society of Virginia
  • Riverside Healthy System
  • St. James Hospital
  • Christian Children's Fund
  • College of William & Mary
  • Fan District Association
  • Generous Giving Foundation
  • Divine Connection Reiki
  • Nucleus Solutions
  • O2, The Organization Organization
  • Professional Restoration Services
  • SIS Safety Service
  • Colonial Williamsburg Foundation
  • Daytona Convention Bureau
  • Gettysburg Battlefield Foundation
  • Jamestown Quadricentennial
  • Norfolk Visitors & Convention Bureau
  • Virginia Tourism Corporation
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BLT designs to win the hearts and minds of our clients' customers. Nonetheless, its always nice to receive an accolade from our peers and mentors. Over the years, the team at BLTdesign has won awards in juried shows and published in anthologies for brand systems, corporate identity, logos, Web sites, advertising, posters and collateral design. And we have served as jurors too. Our favorite to date was serving as a judge for a high school beauty pageant. Way more fun than you can imagine.

  • JURIED SHOWS
  • @D:TECH AWARDS
  • AIGA GRADE
  • ATLANTA SHOW SOUTH
  • COMMUNICATION ARTS MAGAZINE
  • RICHMOND PUBLIC RELATIONS
  • PRINT MAGAZINE
  • THE RICHMOND SHOW
  • ANTHOLOGIES
  • AMERICAN CORPORATE IDENTITY
  • LETTERHEADS GONE WILD
  • LOGO 2000
  • SYLVIE ESTRADA INDEX BOOK
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The wonderful thing about design is its diversity, its individuality. For every problem there are an infinite number of solutions. Yet even in the face of such quantity, successful design is nonetheless a qualitative experience. One in which context is as important as content and concept trumps all. Design should do more than simply look amazing. It needs to work, and work hard.

  • BRAND SYSTEMS
  • IDENTITY SYSTEMS
  • CORPORATE COMMUNICATIONS
  • PROMOTIONAL DESIGN
  • EXHIBIT DESIGN
  • STUFF WE LIKE
  • INTERACTIVE DESIGN

Bringing a brand to life is more than just a logo. It’s an all-encompassing look that captures the visual and verbal expression of your brand. It’s who you are and how you speak to the consumer. Think everything from color palettes to tradeshow exhibits, photography style to logomarks, ad templates to copy tone.

Bringing a brand to life is more than just a logo. It’s an all-encompassing look that captures the visual and verbal expression of your brand. It’s who you are and how you speak to the consumer. Think everything from color palettes to tradeshow exhibits, photography style to logomarks, ad templates to copy tone.

The stuff that companies use to keep work flowing. Logos, business cards, letterhead, basic signage, etc. Requires smaller, shorter meetings. Uses a simpler development and approval process. Delivers pieces that work beautifully together.

There’s a lot of noise in the marketplace. So your corporate marketing and advertising communications need to make a real statement. This is a place where stories are told, messages are complex and people actually have time to read the copy. BLT believes that corporate communications are great design and a whole lot more. They speak for the group long after the sales pitch, presentation or seminar is over.

Events call for a certain kind of design, tone and copy. Posters need to be seen. Tickets need to be user-friendly. Sales packets need to be easy to use. And they all need to drive the audience to act.

Displays. Trade show booths. Exhibits. You need to grab people’s attention and make them look. With an average of about 3 seconds to get your message across, the design has to make a real statement both up-close and far away. Make sure yours shouts, “Look here!”

Consider this the junk drawer of BLT. Things you can’t throw out. Design you’re really, really proud of. Pieces that didn’t get produced, but you love anyway. Odds and ends. Fun to look at and sort through.

It’s a new world and BLT is ready. Web design and interactive design needs a different sensibility to be effective. It has to depend on information architecture and organization to make the site seamless for users. No one wants to get lost clicking endlessly through a site. Believe us.

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The Medical Society of Virginia was facing a number of challenges: dwindling membership, disparate groups among the Society, increasing pressure from other associations, collateral pieces that had no identifying relationship, and an aging logo. MSV requested an updated look and feel that would draw new physicians and give one clear voice to MSV. Designed to show unity and relevance to the multiple audiences it serves, the corporate identity program incorporates updated colors, fonts and photography. The chosen logo, a banner to represent the advocacy position for MSV, was drawn in multiple colors to represent the groups within the Society. These color representations are then used throughout the system to give a cohesive look that MSV requested.

Logo & Brand Identity System MEDICAL SOCIETY OF VIRGINIA

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Medical Society of Virginia was in need of a comprehensive brochure that informed members, prospective members, medical and hospital groups, donors and other audiences of the purpose, message and mission of MSV. Telling the story of MSV and its affiliates needed to be relevant to the changing face of the physician audience and uplifting enough to inspire readers to act with membership or a donation. The client needed to show unity among the separate groups while respecting the history and tradition of the Society. By concentrating on the unique, emotional reasons that doctors enter the profession, the final piece touches both hearts and minds.

Corporate Brochure MEDICAL SOCIETY OF VIRGINIA

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Covers for Society and affiliate business line pamphlets conform to a template for format, topic titling, artwork and Society/affiliate identification. Representing the group's brand and identity consistently reinforces that MSV is a unified association capable of doing great things.

Business Line Pamphlets MEDICAL SOCIETY OF VIRGINIA

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Business Line Pocket Folders MEDICAL SOCIETY OF VIRGINIA

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Promotional items leverage the MSV color palette and iconography. These giveaways build brand awareness and are good public relations and thank-yous. The best items are those that are tastefully designed and produced with quality.

Promotions & Ephemera MEDICAL SOCIETY OF VIRGINIA

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As part of the comprehensive brand, the Medical Society and its affiliates have a set of business papers that serve as the official documents for the group. Using these business papers in everyday situations and formal correspondence lends a professional and branded image. Pieces like business cards, letterhead or e-memos often have multiple touchpoints and can reinforce the brand in a daily fashion.

Business Papers & Internal Media MEDICAL SOCIETY OF VIRGINIA

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Portable Pronto® retractable displays provide a quick overview of the Society’s role in the lives of physicians and their patients. Individual tabletop displays highlight the contributions of individual affiliates. The displays modular design allows independent use and/or assembly for spaces large and small.

Exhibits MEDICAL SOCIETY OF VIRGINIA

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BLTdesign served as brand liaison with SYSCOM services, MSV's third party web-development provider. These designs were created by BLT to provide SYSCOM's creative team a more comprehensive understanding of the new brand's potential within an online environment.

Brand Liaison & Web Site Exploration MEDICAL SOCIETY OF VIRGINIA

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As the god of medicine and healing in ancient Greek mythology, Æsculapius has a special meaning to physicians. In 1958, the Medical Society of Virginia adopted Æsculapius as a symbol. In the early years, his likeness was used on different pieces of communication such as letterhead, signs and brochures. Today, MSV uses an updated rendition of Æsculapius in a more restrained way. Rather than a logo or main graphic, the art can be used for special circumstances such as certificates, membership cards, event graphics, invitations, promotional gifts. Design: Brian Thomson; Illus: Mark Summers

Corporate Seal Æsculapius MEDICAL SOCIETY OF VIRGINIA

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OldCastle Coastal 1OldCastle Coastal 2OldCastle Coastal 3OldCastle Coastal 4

Logomark and identity system for a Florida and Gulf Coast concrete products manufacturer. Mark follows corporate mandate to integrate parent company’s Oldcastle “O” symbol while presenting a unique identity for Oldcastle Coastal, a subsidiary company. New brand architecture restructured numerous product lines and sub-brands into four simplified consumer-focused collections. System includes a transition strategy for acquired companies and a methodology for incorporating new product acquisitions within a unified corporate look. Strategy: Deborah Roberts; Design: Brian Thomson. *Work executed under the leadership of Flashpoint Brands.

Logo & Brand Identity System OLDCASTLE COASTAL

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Accordian fold corporate overview presents Oldcastle Coastal's newly reorganized product collections. One of a series of modular literature pieces, this brochure can be used independently or serve as a cross-sell opportunity when used in conjunction with collection collateral. Strategy: Deborah Roberts; Design: Brian Thomson; Copy: Stephanie Suwak. *Work executed under the leadership of Flashpoint Brands.

Corporate Overview OLDCASTLE COASTAL

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The GreenStone™ collection is Oldcastle Coastal's eco-friendly line of permeable pavers and are used to control stormwater runoff that can pollute the coastline, lakes, rivers and groundwater. Design retains the equity of the product line logo within the new parent company architecture literature system. Modular book design provides versatility and print economies. Individual sheets and pamphlets can be direct mailed, used as point-of-sale collateral, or grouped and bound for preferred customer collection presentations. Strategy: Deborah Roberts; Design: Brian Thomson. *Work executed under the leadership of Flashpoint Brands.

Greenstone Product Line Collateral OLDCASTLE COASTAL

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The Natural Stone collection is Oldcastle Coastal's line of home and garden products crafted from marble, travertine, limestone and shellstone. Design retains the equity of the product line logo within the new parent company architecture literature system. Modular book design provides versatility and print economies. Individual sheets and pamphlets can be direct mailed, used as point-of-sale collateral, or grouped and bound for preferred customer collection presentations. Strategy: Deborah Roberts; Design: Brian Thomson; Copy: Stephanie Suwak. *Work executed under the leadership of Flashpoint Brands.

Natural Stone Product Line Collateral OLDCASTLE COASTAL

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Oldcastle Coastal's manufactured architectural block offers form and function as it raises the standard as a source of inspiration for architects, builders and designers. Design retains the equity of the former Demaco product line logo with a photographic representation of the former stylized nautilus symbol. Modular book design provides versatility and print economies. Individual sheets and pamphlets can be direct mailed, used as point-of-sale collateral, or grouped and bound for preferred customer collection presentations. Strategy: Deborah Roberts; Design: Brian Thomson. *Work executed under the leadership of Flashpoint Brands.

Demaco Product Line Collateral OLDCASTLE COASTAL

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The Belgard™ collection incorporates a vast array of hardscape products and sub-brands for pool decks, patios, driveways, walkways, walls and outdoor living accessories. Modular book design provides versatility and print economies. Individual sheets and pamphlets can be direct mailed, used as point-of-sale collateral, or grouped and bound for preferred customer collection presentations. Color swatches are available as fan books for builders and architects or as individual sheets for point-of-sale applications. Strategy: Deborah Roberts; Design: Brian Thomson; Copy: Stephanie Suwak. *Work executed under the leadership of Flashpoint Brands.

Belgard Product Line Collateral OLDCASTLE COASTAL

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Seminar direct mailer for an Oldcastle Coastal certification course illustrates that even functional information can be presented to reflect the spirit of a well defined brand. Strategy: Deborah Roberts; Design: Brian Thomson. *Work executed under the leadership of Flashpoint Brands.

Belgard University Seminar Direct Mail OLDCASTLE COASTAL

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Biennial inspiration book showcases the Old World, hand-crafted look of Belgard pavers and rough-hewn textures of rambling garden walls for consumers, builders and architects. Strategy: Deborah Roberts; Design: Brian Thomson. *Work executed under the leadership of Flashpoint Brands.

Belgard University Seminar Direct Mail OLDCASTLE COASTAL

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Virginia Housing Development Authority 1Virginia Housing Development Authority 2Virginia Housing Development Authority 3

As both an individual designer and owner/founder of BLT, Brian Thomson has worked to design identity pieces and corporate communications for the Virginia Housing Development Authority. During a relationship that lasted from 2003-2007, Brian was brought in as an interim Creative Director and corporate identity designer to work with the VHDA internal creative team. VHDA had a new logo, but had no other direction on how to implement it into corporate communication, nor any direction on how to tell the story of the brand through their corporate communications. BLT worked to develop, define and showcase the VHDA brand through comprehensive design and a working identity system.

Corporate Collateral VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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Virginia Housing Development Authority 1Virginia Housing Development Authority 2Virginia Housing Development Authority 3

As both an individual designer and owner/founder of BLT, Brian Thomson has worked to design identity pieces and corporate communications for the Virginia Housing Development Authority. During a relationship that lasted from 2003-2007, Brian was brought in as an interim Creative Director and corporate identity designer to work with the VHDA internal creative team. VHDA had a new logo, but had no other direction on how to implement it into corporate communication, nor any direction on how to tell the story of the brand through their corporate communications. BLT worked to develop, define and showcase the VHDA brand through comprehensive design and a working identity system.

Corporate Collateral VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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Virginia Housing Development Authority 1Virginia Housing Development Authority 2Virginia Housing Development Authority 3

As both an individual designer and owner/founder of BLT, Brian Thomson has worked to design identity pieces and corporate communications for the Virginia Housing Development Authority. During a relationship that lasted from 2003-2007, Brian was brought in as an interim Creative Director and corporate identity designer to work with the VHDA internal creative team. VHDA had a new logo, but had no other direction on how to implement it into corporate communication, nor any direction on how to tell the story of the brand through their corporate communications. BLT worked to develop, define and showcase the VHDA brand through comprehensive design and a working identity system.

Corporate Collateral VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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This series of flyers targeted to community leaders, financial organizations and commercial/residential developers challenges a common misperception that VHDA community development initiatives (aka: government projects) are cheaply built and only benefit the underserved population. VHDA mixed-use/mixed-income developments are collaberative revitalization projects underwritten by the Commonwealth and designed to minimize the risk for further development in challenged urban communities. This collateral portfolio highlights the quality characteristics (both financial and aesthetic) of these urban renaissance initiatives. CD: Brian Thomson; Design: Brian Thomson + Shawn Noroian; Copy: Ann Brown

Business Line & Information Sheets VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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Radio awareness campaign that presents VHDA as an approachable and knowledgable resource to first-time homebuyers. Topics highlight free homeownership education classes, the realities of predatory lending and low interest rates with no down payment. CD: Brian Thomson; Copy: Ann Brown; Recording Engineer: Paul Bruski & IYE, Inc. (In Your Ear).

Radio Campaign VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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Ad templates provide continuity through standardized placement of brand elements while offering flexibility for size, differing demographic style and message. Included is a series of small space ads highlighting ten benefits VHDA (Virginia Housing Development Authority) provides to financial lenders considering a source for a loan. Media buy groups sets of 3-4 small space ads per publication, positioned in lower-right corner of pages. CD+Design: Brian Thomson; Copy: Ann Brown

Advertising & Ad Templates VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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This achievement brochure showcases VHDA's accomplishments as a leader among the national community of Housing Finance Agencies. Among these achievements are VHDA's leadership in integrating universal design standards thoughout their project collaborations and the unusually high number of bi-lingual professionals on staff and in the field. CD+Design: Brian Thomson; Copy: Brian Thomson

Housing Finance Agency Achievement Brochure VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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Trade show exhibit and supporting collateral to promote VHDA’s role as a resource for developing/revitalizing healthy neighborhoods throughout the Commonwealth. Modular cube structures serve as tables and allow for customized messaging throughout 3-day trade show. Featured are: a) VHDA mixed-use/mixed-income revitalization projects w/supporting collateral, b) VHDA’s continuing role as a promoter for universal design specifications in new construction, c) Directories listing housing resources available throughout Virginia. Exhibit separates so left and right halves can be used for either an urban or rural presentation. CD+Design: Brian Thomson; Design: Shawn Noroian & Kathryn Scott

Exhibit & Supporting Collateral VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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These free commemorative posters (distributed at the annual 2nd Street Festival) celebrate the ongoing renaissance of the historic Jackson Ward neighborhood, whose famous entertainment corridor was once known as the “Deuce.” The street’s Hippodrome Theatre was a common stop for jazz entertainers Duke Ellington, Ella Fitzgerald and Louie Armstrong. The Virginia Housing Development Authority is a partner in the neighborhood’s redevelopment and renewal projects. Stylized art combines contemporary palette with design and typography of 1940’s album covers. CD: Brian Thomson; Design: Shawn Noroian

Commemorative 2nd Street Festival Posters VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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OnGuard 1OnGuard 2

OnGuard is a liability protection and advocacy service for licensed professionals at risk to be challenged by disgruntled employees, ill-informed clients, state review boards, regulator agencies and authorities. Identity development began with a name change, new logo and tagline supporting third party brand study findings and continues through brochures, direct mail and website. Strategist: Kelly O'Keefe; CD+Design: Brian Thomson; Design: Boris Churashëv, Anna Eidelman; Copy: Stephanie Suwak. *Work developed under the leadership of O'Keefe Brands

Logo & Brand Identity ONGUARD

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OnGuard is a liability protection and advocacy service for licensed professionals at risk to be challenged by disgruntled employees, ill-informed clients, state review boards, regulator agencies and authorities. Identity development began with a name change, new logo and tagline supporting third party brand study findings and continues through brochures, direct mail and website. Strategist: Kelly O'Keefe; CD+Design: Brian Thomson; Design: Boris Churashëv, Anna Eidelman; Copy: Stephanie Suwak. *Work developed under the leadership of O'Keefe Brands

Corporate Collateral ONGUARD

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OnGuard is a liability protection and advocacy service for licensed professionals at risk to be challenged by disgruntled employees, ill-informed clients, state review boards, regulator agencies and authorities. Identity development began with a name change, new logo and tagline supporting third party brand study findings and continues through brochures, direct mail and website. Strategist: Kelly O'Keefe; CD+Design: Brian Thomson; Design: Boris Churashëv, Anna Eidelman; Copy: Stephanie Suwak. *Work developed under the leadership of O'Keefe Brands

Corporate Collateral ONGUARD

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OnGuard 1

OnGuard is a liability protection and advocacy service for licensed professionals at risk to be challenged by disgruntled employees, ill-informed clients, state review boards, regulator agencies and authorities. Identity development began with a name change, new logo and tagline supporting third party brand study findings and continues through brochures, direct mail and website. Strategist: Kelly O'Keefe; CD+Design: Brian Thomson; Design: Boris Churashëv, Anna Eidelman; Copy: Stephanie Suwak. *Work developed under the leadership of O'Keefe Brands

Business Papers & Direct Mail ONGUARD

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OnGuard is a liability protection and advocacy service for licensed professionals at risk to be challenged by disgruntled employees, ill-informed clients, state review boards, regulator agencies and authorities. Identity development began with a name change, new logo and tagline supporting third party brand study findings and continues through brochures, direct mail and website. Strategist: Kelly O'Keefe; CD+Design: Brian Thomson; Design: Boris Churashëv, Anna Eidelman; Copy: Stephanie Suwak. *Work developed under the leadership of O'Keefe Brands

Web Site ONGUARD

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OnGuard is a liability protection and advocacy service for licensed professionals at risk to be challenged by disgruntled employees, ill-informed clients, state review boards, regulator agencies and authorities. Identity development began with a name change, new logo and tagline supporting third party brand study findings and continues through brochures, direct mail and website. Strategist: Kelly O'Keefe; CD+Design: Brian Thomson; Design: Boris Churashëv, Anna Eidelman; Copy: Stephanie Suwak. *Work developed under the leadership of O'Keefe Brands

Powerpoint Templates ONGUARD

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OnGuard 1

OnGuard is a liability protection and advocacy service for licensed professionals at risk to be challenged by disgruntled employees, ill-informed clients, state review boards, regulator agencies and authorities. Identity development began with a name change, new logo and tagline supporting third party brand study findings and continues through brochures, direct mail and website. Strategist: Kelly O'Keefe; CD+Design: Brian Thomson; Design: Boris Churashëv, Anna Eidelman; Copy: Stephanie Suwak. *Work developed under the leadership of O'Keefe Brands

Membercards ONGUARD

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Y•Y Products 1

Identity design for high-end beauty products line based on harmony and balance. Inspired by the guiding principles of Yin/Yang and Taoist five-element theory, the Y•Y line of beauty and cosmetic products enhance balance and harmony in life: your life. Concept extended into six product categories with over 150 product SKUs.

Logo & Brand Identity System Y•Y PRODUCTS

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Y•Y Products 1

Identity design for high-end beauty products line based on harmony and balance. Inspired by the guiding principles of Yin/Yang and Taoist five-element theory, the Y•Y line of beauty and cosmetic products enhance balance and harmony in life: your life. Concept extended into six product categories with over 150 product SKUs.

Logo & Brand Identity System Y•Y PRODUCTS

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Y•Y Products 1

Identity design for high-end beauty products line based on harmony and balance. Inspired by the guiding principles of Yin/Yang and Taoist five-element theory, the Y•Y line of beauty and cosmetic products enhance balance and harmony in life: your life. Concept extended into six product categories with over 150 product SKUs.

Logo & Brand Identity System Y•Y PRODUCTS

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Y•Y Products 1

Identity design for high-end beauty products line based on harmony and balance. Inspired by the guiding principles of Yin/Yang and Taoist five-element theory, the Y•Y line of beauty and cosmetic products enhance balance and harmony in life: your life. Concept extended into six product categories with over 150 product SKUs.

Logo & Brand Identity System Y•Y PRODUCTS

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Y•Y Products 1

Identity design for high-end beauty products line based on harmony and balance. Inspired by the guiding principles of Yin/Yang and Taoist five-element theory, the Y•Y line of beauty and cosmetic products enhance balance and harmony in life: your life. Concept extended into six product categories with over 150 product SKUs.

Logo & Brand Identity System Y•Y PRODUCTS

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Heron Chair 1Heron Chair 2

Identity components for Heron Chair, a custom outdoor furniture line created by fine artist, designer, architect — Fielding Archer. CD: Cabell Harris; Design: Brian Thomson

Logo & Business Papers HERON CHAIR

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Virginia Film Office 1Virginia Film Office 2Virginia Film Office 3Virginia Film Office 4

The Virginia Film Office identity was recreated to better reflect the attributes which set the Commonwealth apart from other East Coast film locations: state-of-the-art production services, diverse topography and a willingness to accomodate the film industry. CD: Cabell Harris; Design: Brian Thomson; Copy: Maryann Neary-Gill.

Logo, Business Papers & Collateral VIRGINIA FILM OFFICE

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Jamestown Quadricentennial 1Jamestown Quadricentennial 2Jamestown Quadricentennial 3

Powerful in its graphic simplicity, the Jamestown Quadricentennial mark possesses a potent abstract message. Once three peoples—Native Americans, Africans and Europeans—whose histories merged at the first permanent English settlement, now stand unified and equal as they move forward into their shared future. Festive flags curl above in celebration of the upcoming 2007 Commemoration. CD: Cabell Harris; Design: Brian Thomson; Photographer; ©jasondecrow UP archives

Logo JAMESTOWN QUADRICENTENNIAL

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Virginia Tourism Corporation 1Virginia Tourism Corporation 2Virginia Tourism Corporation 3Virginia Tourism Corporation 4Virginia Tourism Corporation 5Virginia Tourism Corporation 6

Originally developed in 1972, by 2001, the Virginia is for Lovers™ logo was dated and no longer amplified repositioning the Commonwealth as a historically important, yet fun and enjoyable travel destination. The redesign effort included hundreds of typographic and graphic iterations with innumerable committee and high profile presentations to share the new mark's merits and provide active participation from a wide variety of users. Unlike the original, the current mark is unique and trademarked allowing the Commonwealth to manage its use and serve as a profit center for affiliated merchandising. CD: Cabell Harris; Design: Brian Thomson; Illus: Brian Thomson; Media: Brian Thomson + Jeff Johnson

Logo, Graphic Standards & Multi-media VIRGINIA TOURISM CORPORATION

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Witelite Aggregate 1Witelite Aggregate 2

Logo and identity system for Witelite, a pumice aggregate formed from granite by volcanic action. Pumice is valued by architects and the commercial construction industry for its unusual porous, lightweight and bright white characteristics. Design: Brian Thomson

Logo, Collateral & Photography WITELITE AGGREGATE

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Virginia Museum of Fine Arts 1Virginia Museum of Fine Arts 2Virginia Museum of Fine Arts 3Virginia Museum of Fine Arts 4

Identity components for Art On The Air, radio art moments for the community produced by the Virginia Museum of Fine Arts and New Millennium Studios. Logo and business papers created in the De Stijl style of Piet Mondrian while ON AIR presentation is derived from sound booth signage of 1930’s radio lore. CD: Cabell Harris; Design: Brian Thomson + Sue Raynor; Copy: Maryann Neary-Gill

Logo, Business Papers & Poster Series VIRGINIA MUSEUM OF FINE ARTS

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Laurel Art Images Photography 1Laurel Art Images Photography 2

Logo LAUREL ART IMAGES PHOTOGRAPHY

   
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Divine Connection Reiki 1Divine Connection Reiki 2Divine Connection Reiki 3Divine Connection Reiki 4Divine Connection Reiki 5Divine Connection Reiki 6Divine Connection Reiki 7Divine Connection Reiki 8

Divine Connection Reiki is a practice devoted to helping both people and animals relax, reduce stress and relieve pain through Reiki energy work. Holistic and non-invasive, Reiki is growing in popularity as a wonderful complement to traditional medicine. Divine Connection Reiki offers Reiki sessions for people at its office location and sessions for animals in their home environments.

Logo & Web Site DIVINE CONNECTION REIKI

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O2 The Organization Organization 1O2 The Organization Organization 2O2 The Organization Organization 3O2 The Organization Organization 4O2 The Organization Organization 5

In a fast-paced society that’s scheduled to the minute, it’s easy for stress and clutter to find its way into everything from your sock drawer to your financial planning. O2 is here to help you overcome this chronic sense of disarray, with every service necessary to bring order to your life.

Corporate naming, Logo, Exhibit & Collateral O2 THE ORGANIZATION ORGANIZATION

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Crestar Bank 1

Logo, Signage & Merchandising CRESTAR BANK

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Prime Performance 1

Prime Performance works with bank leaders to grow share of wallet, reduce churn and increase profitability by developing and implementing a superior client experience. The result: happier, more loyal customers and a big improvement to a bank's bottom line. Strategist: Deborah Roberts; CD: Sue Milne; Design: Brian Thomson. *Work executed under the leadership of Flashpoint Brands

Logo Design Collaboration PRIME PERFORMANCE | Work executed for Flashpoint BRANDS

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Daytona Beach Convention and Visitor's Bureau 1

Logo & Merchandising DAYTONA BEACH CONVENTION AND VISITOR'S BUREAU

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Printelligence Digital Printing 1

Logo PRINTELLIGENCE DIGITAL PRINTING

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VCU AdCenter 1VCU AdCenter 2VCU AdCenter 3VCU AdCenter 4VCU AdCenter 5VCU AdCenter 6

This student recruitment piece deconstructs into a set of rolodex cards while the book's center section retains its integrity as an information piece. This literal expression of "who" students will meet and "what" they will learn mirrors the school's real-world approach to preparing graduates with the skill set demanded by top agencies and companies around the country. CD: Kelly O'Keefe; Design: Brian Thomson; Copy: Kevin Grimsdale + Brian Fox; Photog: John Gerber + Dean Hawthorne; Illus: Jennings Sheffield

Student Recruitment Brochure VCU ADCENTER

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Wingate Inns 1Wingate Inns 2Wingate Inns 3Wingate Inns 4Wingate Inns 5Wingate Inns 6Wingate Inns 7Wingate Inns 8Wingate Inns 9Wingate Inns 10Wingate Inns 11Wingate Inns 12Wingate Inns 13Wingate Inns 14Wingate Inns 15Wingate Inns 16

Wingate Inns brand imagery captures the energy and entrepreneurial spirit of their young, up-and-coming business guests. This photo essay, the culmination of a multi-phase style exploration, showcases the collective efforts of the client, photographer & art direction team. AD: Brian Thomson, Chris Just; Photog: DoubleImageStudio; Copy: Maryann Neary-Gill.

Brand Image Development & Collateral WINGATE INNS

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Trinity Episcopal School Capital Campaign 1Trinity Episcopal School Capital Campaign 2Trinity Episcopal School Capital Campaign 3Trinity Episcopal School Capital Campaign 4Trinity Episcopal School Capital Campaign 5Trinity Episcopal School Capital Campaign 6Trinity Episcopal School Capital Campaign 7Trinity Episcopal School Capital Campaign 8Trinity Episcopal School Capital Campaign 9Trinity Episcopal School Capital Campaign 10Trinity Episcopal School Capital Campaign 11Trinity Episcopal School Capital Campaign 12Trinity Episcopal School Capital Campaign 13Trinity Episcopal School Capital Campaign 14Trinity Episcopal School Capital Campaign 15Trinity Episcopal School Capital Campaign 16

In order to maintain its position as one of Virginia’s premiere private secondary institutions, Trinity Episcopal School launched a campaign entitled “Future Pathways” to raise capital for much needed expansion of its physical space. Strategist: Kelly O'Keefe; CD: Brian Thomson; Design: Brian Thomson + Shawn Nororian; Copy: Stephanie Suwak + Alice Treanor Baker; Illus: Tom Edwards

Logo, Solicitation Book & Spirit Book TRINITY EPISCOPAL SCHOOL CAPITAL CAMPAIGN

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Girl Scouts USA 1Girl Scouts USA 2Girl Scouts USA 3Girl Scouts USA 4Girl Scouts USA 5Girl Scouts USA 6Girl Scouts USA 7Girl Scouts USA 8Girl Scouts USA 9Girl Scouts USA 10Girl Scouts USA 11Girl Scouts USA 12Girl Scouts USA 13Girl Scouts USA 14

Each year, Girl Scouts USA and their bakers provide councils with a vast array of promotions, teaching tools and sales support materials for the annual Cookie Sale. Strategist: Deborah Roberts; CD: Sue Milne; Design: Brian Thomson *Work executed under the leadership of Flashpoint Brands

Cookie Sales Support Collateral GIRL SCOUTS USA

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The Good Logo Book 1The Good Logo Book 2The Good Logo Book 3The Good Logo Book 4The Good Logo Book 5

This short primer on the characteristics of good logo design was created to provide all involved in the indentity development process common criteria for evaluating symbol and logo designs. CD: Cabell Harris; Design: Brian Thomson; Copy: Brian Thomson & Joe Nagy

Identity Primer THE GOOD LOGO BOOK

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WORK, Inc. 1WORK, Inc. 2WORK, Inc. 3WORK, Inc. 4WORK, Inc. 5WORK, Inc. 6WORK, Inc. 7

Integrated new business package repositioning a brand strategy and creative agency as the "Critical Stage Agency," a business and creative resource for corporations experiencing a transition in their business cycle. Direct mailer includes a wheel that allows the reader to align their business life cycle point with their critical business stage. Mysteriously, all combinations revealed WORK, Inc. as the ideal partnership. Web site featured a moving navigation devise that revealed a transition business dynamics within the logo circle as reader moved logo throughout image field. CD: Cabell Harris; Design: Brian Thomson; Copy: Maryann Neary-Gill

Collateral, Business Papers & Web Site WORK, INC.

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Gettysburg Battlefield Museum 1Gettysburg Battlefield Museum 2Gettysburg Battlefield Museum 3Gettysburg Battlefield Museum 4Gettysburg Battlefield Museum 5Gettysburg Battlefield Museum 6

Poster series to support Gettysburg National Battlefield Museum Foundation’s $100 million capital investment campaign for the restoration of key parts of the battlefield and its artifacts as well as construction of a state-of-the-art visitors center relocated away from the climatic actions of this pivotal National engagement. CD: Cabell Harris; Design: Brian Thomson; Copy: Maryann Neary-Gill + Eric Mahonney.

Logo & Poster Series GETTYSBURG NATIONAL BATTLEFIELD MUSEUM FOUNDATION

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2nd Street Festival 12nd Street Festival 2

This free commemorative poster (distributed at the annual 2nd Street Festival) celebrates the ongoing renaissance of the historic Jackson Ward neighborhood, whose famous entertainment corridor was once known as the “Deuce.” The street’s Hippodrome Theatre was a common stop for jazz entertainers Duke Ellington, Ella Fitzgerald and Louie Armstrong. The Virginia Housing Development Authority is a partner in the neighborhood’s redevelopment and renewal projects. Stylized art combines contemporary palette with design and typography of 1940’s album covers. CD: Brian Thomson; Design: Shawn Nororian; Copy: Anne Brown.

Commemorative 2nd Street Festival Posters VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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VA Tourism Poster 1VA Tourism Poster 2VA Tourism Poster 3VA Tourism Poster 4VA Tourism Poster 5

This promotional poster for the Virginia Tourism Corporation showcases the nine geographic regions of the Commonwealth. Printed two sides, the design allows for both individual posters and a postcard series in a single press run. CD: Cabell Harris; Design: Brian Thomson; Copy: Maryann Neary-Gill; Photog: Keith Lanpher

Poster & Postcard Series VIRGINIA TOURISM CORPORATION

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Dogtown Dance Theatre 1Dogtown Dance Theatre 2Dogtown Dance Theatre 3Dogtown Dance Theatre 4Dogtown Dance Theatre 5

Logo, Poster & Postcard Series DOGTOWN DANCE THEATRE

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Fan Holiday House Tour 1Fan Holiday House Tour 2Fan Holiday House Tour 3Fan Holiday House Tour 4

Event promotions for the Fan District Holiday House Tour on Monument Avenue. CD: Brian Thomson; Design: Brian Thomson; Copy: Stephanie Suwak; Illus: Brett Busang; Photog: Tony Giammarino; Programmer: Jeff Johnson http://www.fandistrict.org/house_tour/tour2009/indexhht2009.htm

Poster, Collateral & Web Site FAN DISTRICT ASSOCIATION

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Brothers Karamazov 1Brothers Karamazov 2

A continuing experiment in comedy, theatre, music and, of course, juggling. The Flying Karamazov Brothers blend of the worlds of performance art, improvisation, word play, harmony, emotion and above all virtuosity into a unique form of theatre and entertainment. Design: Brian Thomson; Copy: Mark Brady

Logo & Poster THE FLYING KARAMAZOV BROTHERS

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Virginia Housing Development Authority 1Virginia Housing Development Authority 2Virginia Housing Development Authority 3Virginia Housing Development Authority 4Virginia Housing Development Authority 5Virginia Housing Development Authority 6Virginia Housing Development Authority 7Virginia Housing Development Authority 8Virginia Housing Development Authority 9Virginia Housing Development Authority 10Virginia Housing Development Authority 11Virginia Housing Development Authority 12Virginia Housing Development Authority 13Virginia Housing Development Authority 14

Trade show exhibit and supporting collateral to promote VHDA’s role as a resource for developing/revitalizing healthy neighborhoods throughout the Commonwealth. Modular cube structures serve as tables and allow for customized messaging throughout 3-day trade show. Featured are: a) VHDA mixed-use/mixed-income revitalization projects w/supporting collateral, b) VHDA’s continuing role as a promoter for universal design specifications in new construction, c) Directories listing housing resources available throughout Virginia. Exhibit separates so left and right halves can be used for either an urban or rural presentation. CD+Design: Brian Thomson; Design: Shawn Noroian & Kathryn Scott

Exhibit & Supporting Collateral VIRGINIA HOUSING DEVELOPMENT AUTHORITY

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O2 The Organization Organization 1O2 The Organization Organization 2O2 The Organization Organization 3

In a fast-paced society that’s scheduled to the minute, it’s easy for stress and clutter to find its way into everything from your sock drawer to your financial planning. O2 is here to help you overcome this chronic sense of disarray, with every service necessary to bring order to your life.

Exhibit, Corporate Naming, Logo, & Collateral O2 THE ORGANIZATION ORGANIZATION

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Medical Society of Virginia 1Medical Society of Virginia 2Medical Society of Virginia 3Medical Society of Virginia 4Medical Society of Virginia 5Medical Society of Virginia 6

Portable Pronto® retractable displays provide a quick overview of the Society’s role in the lives of physicians and their patients. Individual tabletop displays highlight the contributions of individual affiliates. The displays modular design allows independent use and/or assembly for spaces large and small.

Exhibits MEDICAL SOCIETY OF VIRGINIA

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Stuff We Like 1

Stuff We Like COMING SOON

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Stuff We Like 1

Stuff We Like COMING SOON

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Stuff We Like 1

Stuff We Like COMING SOON

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Stuff We Like 1

Stuff We Like COMING SOON

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Stuff We Like 1

Stuff We Like COMING SOON

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Stuff We Like 1

Stuff We Like COMING SOON

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Stuff We Like 1

Stuff We Like COMING SOON

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Stuff We Like 1

Stuff We Like COMING SOON

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Medical Society of Virginia 1Medical Society of Virginia 2Medical Society of Virginia 3Medical Society of Virginia 4Medical Society of Virginia 5Medical Society of Virginia 6

BLTdesign served as brand liaison with SYSCOM services, MSV's third party web-development provider. These designs were created by BLT to provide SYSCOM's creative team a more comprehensive understanding of the new brand's potential within an online environment.

Brand Liaison & Web Site Exploration MEDICAL SOCIETY OF VIRGINIA

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ONGUARD Career Professional Services 1ONGUARD Career Professional Services 2ONGUARD Career Professional Services 3ONGUARD Career Professional Services 4

Web Site ONGUARD CAREER PROFESSIONAL SERVICES

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Divine Connection Reiki 1Divine Connection Reiki 2Divine Connection Reiki 3Divine Connection Reiki 4Divine Connection Reiki 5Divine Connection Reiki 6Divine Connection Reiki 7Divine Connection Reiki 8

Divine Connection Reiki is a practice devoted to helping both people and animals relax, reduce stress and relieve pain through Reiki energy work. Holistic and non-invasive, Reiki is growing in popularity as a wonderful complement to traditional medicine. Divine Connection Reiki offers Reiki sessions for people at its office location and sessions for animals in their home environments.

Web Site DIVINE CONNECTION REIKI

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Atipa Direct 1Atipa Direct 2Atipa Direct 3Atipa Direct 4Atipa Direct 5Atipa Direct 6Atipa Direct 7Atipa Direct 8

Corporate web site for Atipa Direct targeting venture capitalists, investment firms and other high-level investors focused on new, innovative, large-scale business opportunities, especially within the insurance or financial services industry. Strategist: Kelly Adams; Design: Brian Thomson; Copy: Michael Spanel *Work executed under the leadership of PUNCH.

Web Site ATIPA DIRECT

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Mankin Mansion 1Mankin Mansion 2Mankin Mansion 3Mankin Mansion 4

Flash site for the historic Mankin Mansion, a 1924 idiosyncratic Georgian Revival mansion constructed as a showplace of the craft of brickmaking.

Web Site MANKIN MANSION

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Fan District Association 1Fan District Association 2

Event promotions for the Fan District Holiday House Tour on Monument Avenue. CD: Brian Thomson; Design: Brian Thomson; Copy: Stephanie Suwak; Illus: Brett Busang; Photog: Tony Giammarino; Programmer: Jeff Johnson. http://www.fandistrict.org/house_tour/tour2009/indexhht2009.htm

Web Site FAN DISTRICT ASSOCIATION

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